The Strand Thonglor announces 60% sales, aggressively targeting the luxury condo market, aiming for 70% by the end of 2022.
• Launching “THE STRAND Park,” a new green space in Thonglor, a community that enhances life balance with a mixed-use lifestyle.
• Partnering with four brands: D’ARK, Boundary, Dream Loft, and Marchwood to create a lifestyle community. Live-Eat-Work, a new hub in Thonglor.

1.6 Development Corporation Limited (One Point Six), a new real estate developer under the concept of “The Smart Difference: Smartly Different”, is committed to bringing global standards to Thailand's real estate sector. Together with Magnolia Quality Development Corporation Limited (MQDC), which operates under the promise of 'for all well-being', they announced the completion of the master-piece property project “The Strand Thonglor” under the concept of “Essentially More,” showcasing over 60% sales. They are targeting customers who appreciate luxury, functional design, and the lifestyle community in Thonglor, inviting ready-to-move-in residents. Recently, they engaged four brands: D’ARK, Boundary, Dream Loft, and Marchwood to enhance the lifestyle in the commercial area, along with the opening of “THE STRAND Park,” a new green space to create a mixed-use lifestyle community, aiming for over 70% sales by the end of 2022.

Khun Thanyathip Chiaravanont, CEO and Founder of 1.6 Development Corporation Limited, stated, “Since our collaboration with Magnolia Quality Development Corporation Limited (MQDC) in 2018 to develop the ultra-luxury condominium project ‘The Strand Thonglor’ valued at over 4.8 billion baht, with the concept ‘Essentially More,’ we aim to present a mixed-use living experience in Thonglor, reinforcing our commitment to creating new living experiences and lifestyles. With our vision ‘The Smart Difference: Smartly Different,’ we are dedicated to innovating and enhancing lifestyles through partnerships with specialized experts, such as HB Design for architecture, PIA Interior for minimal luxury interior design, and TROP for landscape architecture, under the concept of living in a horizontal house with a front yard garden. In sales, we are also adapting to new marketing trends by partnering with Zipmex to manage real estate transactions using cryptocurrency, catering to the cashless lifestyle of the new generation.”

Khun Chawin Attakravisunthorn, Executive Director and Co-Founder of 1.6 Development Corporation Limited, mentioned, “Currently, the The Strand Thonglor condominium project is 100% completed, with 60% of the 188 units sold and 25% transferred, generating approximately 1.2 billion baht in revenue. The majority of our customers are Thai, with a minimal luxury lifestyle, focusing on urban living and privacy, including young professionals, new families, executives, and young-at-heart individuals who enjoy an active social life. For the foreign market, we cater to expats and foreign executives working in Thailand. Due to the diverse customer base, we have appointed Jones Lang LaSalle Incorporated (JLL) to manage the condominium's legal affairs, ensuring residents receive international standard services, creating satisfaction and referrals within the same customer base.”

In 2022, the company plans an aggressive strategy to penetrate and expand its customer base that appreciates luxury and high-functionality living spaces, targeting elite and platinum lifestyle communities in Thonglor, focusing on dining, entertainment, socializing, parties, and niche sports like golf, sailing, and horseback riding. They also continue to cater to foreign clients and investors. Residents will be able to move in from early 2022 and fully utilize the project's amenities, including The Playroom with play and tutor rooms, The Clubhouse on the 27th floor with comprehensive facilities like The Sky Lounge, Fitness & Meditation Studio with Techno Gym equipment, a saltwater pool for adults, a children's pool, and separate changing rooms with steam rooms. Additionally, the rooftop features a putting green for golf enthusiasts, simulating a 9-hole golf experience, and a BBQ area.

Khun Thanyathip added, “Another special feature is the opening of commercial spaces with four partners to create vibrant new lifestyles and community spaces in Thonglor. These include D’ARK, Boundary, Dream Loft, and Marchwood, each offering unique lifestyle experiences. Additionally, the opening of ‘THE STRAND Park,’ a new green space, aims to create a mixed-use lifestyle community, enhancing life balance in Thonglor. The project has launched this area as a community hub, celebrating success with the ‘MERRY LITTLE CHRISTMAS’ event to officially open the commercial space.”

Furthermore, the company has laid the groundwork to address environmental issues in Bangkok through collaboration with End of Waste, installing Thailand's first food waste digester to serve restaurants in the project, residents, and nearby eateries, converting up to 300 kilograms of food waste daily into liquid, helping reduce food waste, carbon emissions, pest populations, and the risk of infections from unsanitary conditions. This collaboration has allowed ‘The Strand Thonglor’ to stand out from competitors in the Thonglor area, evidenced by winning the ‘Residential High-Rise Development Thailand’ award from the Asia Pacific Property Awards 2021-2022, and in 2018, receiving the ‘Best Luxury Condo Architectural Design (Bangkok)’ and ‘Highly Commended for Best Condo Interior Design (Bangkok)’ from the Thailand Property Awards, while preparing to achieve the TREES-NC (Thai’s Rating of Energy and Environmental Sustainability) Gold level from the Thai Green Building Institute.

With the company's commitment to creating quality and distinctive real estate projects, we believe that The Strand Thonglor will set a new standard in the condominium market and ignite a new dimension in the real estate sector, creating uniqueness and distinction. We anticipate sales to exceed 70% by the end of 2022,” concluded Khun Thanyathip.